The blog

So COVID-19 happened. We are now in a transition period and this year it will be fascinating to see which trends are here to stay.

You might need help with your marketing strategy if...

The Clothes Mine is a Wheatrige-based consignment store. After closing its Golden store, the Clothes Mine wanted to grow its online business

January is a time to make plans and resolutions. That’s the easiest bit. What’s harder is starting and continuing as you mean to go on.

In this final installment of my blog series, I'm going to talk you through measuing and Key Performance Indicators (KPIs).

What we haven’t yet done is actually decided what content we’re going to create. I’m going to go through an example with you.

To me, working out marketing strategies and campaigns is like solving a puzzle. The puzzle picture at the end is your marketing strategy.

Keeping in mind the context is crucial because otherwise you’re just shouting through a megaphone at an audience that isn’t listening.

Setting goals is important because they give you something to aim for and therefore a direction to head in.

Creating your audience personas is part of the foundational work of any business plan, but they need to remain current.

A solid brand strategy is the foundation of everything else you do and is worth revisiting when you're building a marketing plan.

It is time to start planning for next year. Over the next several weeks, I’m going to be taking you through building a marketing plan.

I'm very excited to be holding another marketing strategy workshop, this time with SCORE Colorado.

Any fundamental business change has a knock-on effect on how you market yourself. So, how do you flex your marketing and brand strategy?

A 30 minute course on how to build an audience persona or avatar and why you should take the time to do so.

Guest blog from Diane Pauley, a brand and content strategist who helps businesses say what they do.

I held a free teaching session for Jefferson County Business Resource Center to help small businesses approach marketing planning.

Inclusion is important in society and firms can be a force for it, if they want to. This blog goes into why it matters and how to foster it.

This blog is intended to help you understand how good social media activity can help improve the visibility of your website - ie rank higher

There isn't one answer to this, as every business is different but there are some typical areas that get overlooked.