Building your 2021 marketing plan - step four: Reviewing your context
Keeping in mind the context is crucial because otherwise you’re just shouting through a megaphone at an audience that isn’t listening.
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- 4 min
Building your 2021 marketing plan - step three: Setting goals
Goals are important because they give you something to aim for and therefore a direction to head in.
- 5 min
Building your 2021 marketing plan - step two: Who are you talking to?
Creating your audience personas is part of the foundational work of any business plan, but they need to remain current.
- 5 min
Building your 2021 marketing plan - step one: Remind yourself why
A solid brand strategy is the foundation of everything else you do and is worth revisiting when you're building a marketing plan.
- 2 min
Building your 2021 marketing plan
It is time to start planning for 2021. Over the next several weeks, I’m going to be taking you through building a marketing plan.
- 1 min
Upcoming SCORE workshop: How to pivot your marketing
I'm very excited to be holding another marketing strategy workshop, this time with SCORE Colorado.
- 2 min
Free webinar video: How to pivot your marketing without throwing out your existing strategy
Any fundamental business change has a knock-on effect on how you market yourself. So, how do you flex your marketing and brand strategy?
- 1 min
Mini-course: How to build an audience persona - aka buyer persona or avatar
A 30 minute course on how to build an audience persona or avatar and why you should take the time to do so.
- 5 min
The two things you need to create content that connects and converts
Guest blog from Diane Pauley, a brand and content strategist who helps businesses say what they do.
- 2 min
Free webinar: How to build a marketing plan during COVID-19
I held a free teaching session for Jefferson County Business Resource Center to help small businesses approach marketing planning.
- 5 min
Why inclusion matters and how to use your marketing to promote it
Inclusion is important in society and firms can be a force for it, if they want to. This blog goes into why it matters and how to foster it.
- 4 min
How to build local SEO - social media
This blog is intended to help you understand how good social media activity can help improve the visibility of your website - ie rank higher
- 3 min
My opinion: Why marketing needs a dose of common sense
Marketing and communications are not rocket science. Nor should they be overly complicated. If it's not common sense, it's nonsense.
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