3 minMarketing strategyBuilding your 2021 marketing plan - step six: Creating your contentWhat we haven’t yet done is actually decided what content we’re going to create. I’m going to go through an example with you.
4 minMarketing strategyBuilding your 2021 marketing plan - step five: Channel strategiesAs we enter the final months of 2020, it is time to start planning for 2021. Over the next several weeks, I’m going to be taking you...
3 minMarketing strategyBuilding your 2021 marketing plan - step four: Reviewing your context Keeping in mind the context is crucial because otherwise you’re just shouting through a megaphone at an audience that isn’t listening.
4 minMarketing strategyBuilding your 2021 marketing plan - step three: Setting goalsGoals are important because they give you something to aim for and therefore a direction to head in.
5 minMarketing strategyBuilding your 2021 marketing plan - step two: Who are you talking to?Creating your audience personas is part of the foundational work of any business plan, but they need to remain current.
5 minMarketing strategyBuilding your 2021 marketing plan - step one: Remind yourself whyA solid brand strategy is the foundation of everything else you do and is worth revisiting when you're building a marketing plan.
2 minMarketing strategyBuilding your 2021 marketing planIt is time to start planning for 2021. Over the next several weeks, I’m going to be taking you through building a marketing plan.
1 minMarketing strategyUpcoming SCORE workshop: How to pivot your marketingI'm very excited to be holding another marketing strategy workshop, this time with SCORE Colorado.
2 minMarketing strategyFree webinar video: How to pivot your marketing without throwing out your existing strategyAny fundamental business change has a knock-on effect on how you market yourself. So, how do you flex your marketing and brand strategy?