2 minContent marketingNew offering alert! WorkshopsOur workshops will provide a shot in the arm to get you going again if you're lacking motivation or inspiration.
4 minContent marketingHow to write a case study - that will blow their socks off!Case studies are marketing gold - find out how to write a great one.
6 minContent marketingHow do you use keywords in blogs?Copywriting for the internet is a delicate balance between getting your point across, writing well for people, and being found by Google.
3 minMarketing strategyFive tips to help you reach your goals and stick to your resolutions in marketingJanuary is a time to make plans and resolutions. That’s the easiest bit. What’s harder is starting and continuing as you mean to go on.
3 minMarketing strategyBuilding your 2021 marketing plan - step six: Creating your contentWhat we haven’t yet done is actually decided what content we’re going to create. I’m going to go through an example with you.
4 minContent marketingBuilding a blog strategy - A how-to guideI recently met a copywriter and we got talking about blogs and the importance of having a blog strategy.
2 minContent marketingTips and tricks for staying consistently productive with your marketing: Reviewing and reusingOnce you've published and promoted content, that shouldn't be the end of its life. Make sure you review and reuse what works.
3 minContent marketingTips and tricks for staying consistently productive with your marketing: Keeping on track One thing that marketing needs to be effective is consistency and there are some tricks to making sure you stay focused.
5 minMarketing strategyThe two things you need to create content that connects and convertsGuest blog from Diane Pauley, a brand and content strategist who helps businesses say what they do.
1 minContent marketingMy commitment to my blogI believe blogs are important to marketing success, now I have to practice what I preach.