How to use pain points in marketing – without being manipulative
In marketing and sales, you’ve probably heard of “pain points”, but maybe you're not sure how best to use them? Here are some tips.
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New offering alert! Workshops
Our workshops will provide a shot in the arm to get you going again if you're lacking motivation or inspiration.
How to write a case study - that will blow their socks off!
Case studies are marketing gold - find out how to write a great one.
How do you use keywords in blogs?
Copywriting for the internet is a delicate balance between getting your point across, writing well for people, and being found by Google.
Five tips to help you reach your goals and stick to your resolutions in marketing
January is a time to make plans and resolutions. That’s the easiest bit. What’s harder is starting and continuing as you mean to go on.
Building your 2021 marketing plan - step six: Creating your content
What we haven’t yet done is actually decided what content we’re going to create. I’m going to go through an example with you.
Building a blog strategy - A how-to guide
I recently met a copywriter and we got talking about blogs and the importance of having a blog strategy.
Tips and tricks for staying consistently productive with your marketing: Reviewing and reusing
Once you've published and promoted content, that shouldn't be the end of its life. Make sure you review and reuse what works.
Tips and tricks for staying consistently productive with your marketing: Keeping on track
One thing that marketing needs to be effective is consistency and there are some tricks to making sure you stay focused.
The two things you need to create content that connects and converts
Guest blog from Diane Pauley, a brand and content strategist who helps businesses say what they do.
My commitment to my blog
I believe blogs are important to marketing success, now I have to practice what I preach.
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