The blog

I don’t like StoryBrand. I just don’t. I have worked with clients who have been through the StoryBrand messaging process and then I’ve redone their messaging and rewritten their websites. The reason I don’t like StoryBrand is because it doesn’t go far enough. It's a good start to get business people thinking in the right way, and give a nice, reassuring framework, but I find it doesn't really deliver what a business needs.

For many nonprofits, end-of-year giving is a critical part of their annual fundraising. How do you do it without annoying donors?

In marketing and sales, you’ve probably heard of “pain points”, but maybe you're not sure how best to use them? Here are some tips.