Crabapple Talks
So...you need someone to talk at an event or conference?
It would be my honor. Seriously, I would love to present at your conference/event/panel session. So that you know what I can talk about with authority and where you may have seen me before, here are some example talks and where I did them, as well as podcast appearances.
Georgina presented a marketing webinar for our members that was very well attended and received high ratings. She is incredibly knowledgeable and presented the information in a very easy to understand manner with relevant and immediately useful takeaways. I really enjoy working with Georgina and highly recommend her.
- Stephanie Shark, Executive Director, Reprographic Services Association
Signature Talks
01
Is your branding strong enough?
Audience: Small to medium-sized business owners & CMOs
A strong brand is the cornerstone of a successful business. It demonstrates what makes you special and why your client should buy from you – and no-one else. If you think your brand is just your logo, you’re leaving money on the table. Join our workshop to learn about the components your brand needs to stand strong in today’s competitive environment – and if your brand is good enough.
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Why you need a strong brand
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What a robust brand can look like for you
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How you create a stand-out brand (basic overview of the elements of brand strategy & visual design)
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How to know if yours needs work
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What to do when it does!
02
Is your brand helping or hurting your business?
Audience: Small to medium-sized business owners & CMOs
When done right, your brand is your biggest business asset. This workshop is for existing business owners who want to take their company to the next level.
In the ever-evolving business landscape, your brand is not just a symbol; it's the driving force behind your entire enterprise. This workshop will help you assess the strengths and weaknesses of your brand so that you can make it the best it can be. We can help you identify when your brand needs a refresh and when it needs a complete overhaul.
Join us to lift the hood on your brand and dig into what works and what doesn’t. And then we’ll be giving you tips on how to make it stronger, and who can help you do so.
03
Stop building the plane while you're flying it
Audience: Small to medium-sized business owners & CMOs
Do any of these sound familiar?
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You’re an in-house marketer or small business owner with an ever-growing to-do list and under pressure from the top to deliver.
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You’re the head of your marketing team, but you’re so busy delivering, that you’re worried you’re not being strategic about what you’re executing.
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You find yourself constantly reacting to events and trying to keep up with the latest marketing trends.
STOP for a minute. What if you could get off that hamster wheel of reactivity and make some strategic marketing decisions?
This talk will give you tools so you don’t feel overwhelmed by your to-do list and give you the peace of mind that you’re on the right track – for you.
