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The team

Our favorite projects are when we get to collaborate with other experts and do really great work together. These are some of Crabapple Communication's go-to collaborators that we recommend to clients. If you have a project that needs a kick-ass team, this is the team.

Brand strategy

Vanessa Louis, STAND

Vanessa Louis professional shot

Vanessa is an infinitely curious strategist and relentlessly creative problem solver with fifteen years of experience in brand planning and activation strategy.


She prides herself in being a collaborative communicator skilled at connecting people, products, and places to build brands that truly inspire (and drive revenue because let’s be honest, that’s important, too).


She loves helping brands not only find their “Why” but tell their stories in a way that highlights their unique authenticity while also helping people see them in a new light.

Find out more about Vanessa's approach in our interview with her.

Art direction & graphic design

Gili Wolf professional photo

Equal parts designer and artist, Gili brings a unique perspective and carefully crafted style to the brands she creates. She has created branding, identity systems, packaging, print, and social media design for locally-owned businesses large and small – from locally-owned to international brands including Samsung, Dell, Best Buy, Hitachi, and others. She has worked across a range of industries including health and wellness, the wedding industry, performing and fine arts, tech, non-profit, real estate, education, food packaging, restaurants, and more. A Californian in Colorado, Gili lives in Louisville, CO with her husband who she met on a design job for a dating coach. When she’s not glued to her laptop, Gili is working on her art, redecorating her house, or snooping around Denver for the best graffiti alleys and pops of color around the city.

Find out more about Gili's approach in our interview with her.

Content marketing & copywriting

Diane Pauley, Gimme Sweet Words

Diane Pauley headshot

Diane Pauley is a brand and content strategist. She’s written the words for a number of brands and has helped clients gain clarity on what to say in their business.


These days, Diane helps business owners who are struggling to say what they do get a clear message that attracts clients. She believes everything comes down to making branding more personal, marketing more human, and creating content that connects. She’s also created a free resource to get business owners started on their journey of saying what they do here.

To find out more about how Diane approaches writing, read her guest blog.

Squarespace and Wix websites, keyword research & back-end metadata

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Compass & Kaleidoscope was launched in January of 2018. Since then,  Natalie has worked with clients in rally racing, music, real estate, acupuncture, engineering, college admission advising, pediatric care, and florals. She has a passion for utilizing her tried-and-true methods of search engine optimization to help small businesses gain a higher level of exposure online, increase their Google Search rankings and attract more potential customers.

PR and media relations

Joy Meadows, Meadows PR

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Joy brings 20 years of experience to her own public relations and marketing communications practice.  She has executed PR campaigns for clients in a variety of industries, from hospitality and food & beverage to green building products and real estate. Joy is known for getting her clients media placements in top, targeted outlets, including The New York Times, USA Today, The Today Show, The Wall Street Journal, The Denver Post,, all the Denver affiliate TV stations, and countless others.

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