Customer Journey Part 3: Customer Retention

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The blog




- 5 min
Customer Journey Part 2: Customer acquisition


- 1 min
Crabapple Communiqués - February 2023 Newsletter


- 4 min
Why the customer journey is the key to getting inside your customers’ heads (Part 1)


- 2 min
Why consistency is key


- 1 min
Crabapple Communiqués - October 2022 Newsletter


- 4 min
Lesson from 2021: You do not rise to the level of your goals. You fall to the level of your systems


- 1 min
Crabapple Communiqués November 2021 Newsletter


- 4 min
Helping a marketing agency level up through brand strategy, visual brand and marketing strategy

- 4 min
How to create a marketing budget: a rough guide


- 3 min
How to work out what makes you special – your unique value proposition


- 6 min
Why listening is the key to discovering your brand’s soul - in conversation with a brand strategist

- 4 min
Year one of COVID-19 – How has business and marketing changed?


- 3 min
5 signs you might need help with your marketing strategy


- 1 min
Case study: The Clothes Mine


- 3 min
Five tips to help you reach your goals and stick to your resolutions in marketing


- 4 min
Building your 2021 marketing plan - step seven: Measuring what matters


- 3 min
Building your 2021 marketing plan - step six: Creating your content


- 4 min
Building your 2021 marketing plan - step five: Channel strategies


- 3 min
Building your 2021 marketing plan - step four: Reviewing your context