The blog

For many nonprofits, end-of-year giving is a critical part of their annual fundraising. How do you do it without annoying donors?

Measuring marketing is tricky. How do you approach it without getting overwhelmed?

Sometimes I think marketing is a con. But is it really?

Here are five (mostly free) AI tools I enjoy using for marketing tasks.

I am having a lot of fun playing with Chat GPT. Below are some ways that businesses can use to help them with their marketing.

Yes, I’m going to weigh in on the topic of the moment – AI. Here are 5 ways that I think it will change the game in marketing.

In this customer journey blog we’re going to be moving into the commonly neglected part of the customer journey – customer retention!

This blog will cover just the initial stages of the customer journey – the bit that the sales team is most interested in!

February - the month of the doers. With only 28 days at our disposal, it focuses the mind on what can actually get done!

Top tip - thinking about the customer journey is the ultimate hack to working out what the right marketing tactics are for you.

Marketing is all about consistency. It’s about showing up and keeping on showing up.

It's the end of October, how did that happen? Spoiler alert - my October newsletter is NOT Halloween-themed. It IS apple-themed though.

When I was thinking about what to put in this month's newsletter a couple of themes sprang to mind so I just decided to riff on them.

How was your November? Was it like Norway? Read my latest newsletter to find out what I've been up to this month and what ideas I've had.

Day One is a marketing agency that specifically works with dentists. The founder of the agency wanted to level up the company.

If you’ve not put one together before, creating a marketing budget can feel like guessing. Here are some tips.

It can be tough to work out what makes you stand out from the competition. Here are some steps to help you work out what makes you special.

I wanted to talk to a brand strategist about what they do so I could help small businesses understand it better.

So COVID-19 happened. We are now in a transition period and this year it will be fascinating to see which trends are here to stay.

You might need help with your marketing strategy if...