Customer Journey Part 3: Customer Retention
In this customer journey blog we’re going to be moving into the commonly neglected part of the customer journey – customer retention!
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- 5 min
Customer Journey Part 2: Customer acquisition
This blog will cover just the initial stages of the customer journey – the bit that the sales team is most interested in!
- 1 min
Crabapple Communiqués - February 2023 Newsletter
February - the month of the doers. With only 28 days at our disposal, it focuses the mind on what can actually get done!
- 4 min
Why the customer journey is the key to getting inside your customers’ heads (Part 1)
Top tip - thinking about the customer journey is the ultimate hack to working out what the right marketing tactics are for you.
- 2 min
Why consistency is key
Marketing is all about consistency. It’s about showing up and keeping on showing up.
- 1 min
Crabapple Communiqués - October 2022 Newsletter
It's the end of October, how did that happen? Spoiler alert - my October newsletter is NOT Halloween-themed. It IS apple-themed though.
- 4 min
Lesson from 2021: You do not rise to the level of your goals. You fall to the level of your systems
When I was thinking about what to put in this month's newsletter a couple of themes sprang to mind so I just decided to riff on them.
- 1 min
Crabapple Communiqués November 2021 Newsletter
How was your November? Was it like Norway? Read my latest newsletter to find out what I've been up to this month and what ideas I've had.
- 4 min
Helping a marketing agency level up through brand strategy, visual brand and marketing strategy
Day One is a marketing agency that specifically works with dentists. The founder of the agency wanted to level up the company.
- 4 min
How to create a marketing budget: a rough guide
If you’ve not put one together before, creating a marketing budget can feel like guessing. Here are some tips.
- 3 min
How to work out what makes you special – your unique value proposition
It can be tough to work out what makes you stand out from the competition. Here are some steps to help you work out what makes you special.
- 6 min
Why listening is the key to discovering your brand’s soul - in conversation with a brand strategist
I wanted to talk to a brand strategist about what they do so I could help small businesses understand it better.
- 4 min
Year one of COVID-19 – How has business and marketing changed?
So COVID-19 happened. We are now in a transition period and this year it will be fascinating to see which trends are here to stay.
- 3 min
5 signs you might need help with your marketing strategy
You might need help with your marketing strategy if...
- 1 min
Case study: The Clothes Mine
The Clothes Mine is a Wheatrige-based consignment store. After closing its Golden store, the Clothes Mine wanted to grow its online business
- 3 min
Five tips to help you reach your goals and stick to your resolutions in marketing
January is a time to make plans and resolutions. That’s the easiest bit. What’s harder is starting and continuing as you mean to go on.
- 4 min
Building your 2021 marketing plan - step seven: Measuring what matters
In this final installment of my blog series, I'm going to talk you through setting objectives and Key Performance Indicators (KPIs).
- 3 min
Building your 2021 marketing plan - step six: Creating your content
What we haven’t yet done is actually decided what content we’re going to create. I’m going to go through an example with you.
- 4 min
Building your 2021 marketing plan - step five: Channel strategies
As we enter the final months of 2020, it is time to start planning for 2021. Over the next several weeks, I’m going to be taking you...
- 3 min
Building your 2021 marketing plan - step four: Reviewing your context
Keeping in mind the context is crucial because otherwise you’re just shouting through a megaphone at an audience that isn’t listening.
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