Marketing strategy
You know your audience best, so we will help you identify the most effective ways to reach and speak to them. We craft one-off comprehensive marketing plans that provide a solid foundation for growth.
Option 1
When you want a starter marketing strategy
How it works:
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Preparatory homework completed by client;
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3-4hr remote Zoom workshop;
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Follow-up guidance; brief write-up of conclusions & recording provided.
What’s included:
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Homework: Business goals/strategy; audience review
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In workshop: Customer journey; Overall strategy & tactics
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Follow-up: Brief write-up of conclusions; measurement guidance​
Timeframe: 2 weeks​
Investment: ​$2,500
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Carolyn Elges
Founder
Carolyn Elges Coaching
​I really enjoyed working with Georgina on my business marketing plan because this marketing plan feels so much more comfortable then the plan I thought I need to create success in my business. I highly recommend working with her.
Option 2
When you want to learn how to do it yourself
How it works:
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Series of 1-2hr remote live coaching sessions to work through subject matter with worksheets;
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Materials & recording provided.
What's included:
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Session 1: Intro & Summary of business goals/strategy
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Session 2: Audience review
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Session 3: Customer journey
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Session 4: Strategy & tactics
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Session 5: Review & measurement guidance
Timeframe: 5-10 weeks​
Investment: ​$4,250
Option 3
When you need a comprehensive 6 month marketing strategy
How it works:
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3-4 hour remote discovery workshop;
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Development of full marketing strategy by Crabapple Communications;
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Presentation of full marketing strategy
What's included:​
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Audience review: We will review your existing ideal client profiles and customer data and create audience segments to target with marketing
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SWOT analysis: We will look at current market conditions, and competitive landscapes to assess the strengths, weaknesses, opportunities and threats of your situation
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Full customer journey mapping: We will lay out the buying journey for your ideal audience and link each stage to existing activity while identifying gaps.
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Marketing strategy: We will develop a tailor-made marketing strategy that matches marketing goals to business goals for the next 6 months including recommended KPIs
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Content strategy: We will review existing content and develop a content strategy to achieve marketing goals
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Marketing calendar: We will develop a quarterly planning process to identify and schedule key marketing activities
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Bonus: 45-minute check-in at 5-month mark to see how you're doing
​Timeframe: 3-4 weeks
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Investment: $6,250
