About Georgina Miller
Guiding businesses to grow sustainably and make an impact.
I believe businesses doing great work should thrive. I help service-based businesses grow sustainably through strategic marketing so they can make the impact they deserve.
My Story
I started my career in European PR agencies, where I developed a passion for storytelling and how it brings businesses to life. Over 11 years, I worked with multinational corporations, local businesses, and start-ups, honing my ability to craft messages that resonate authentically.​
Now, as the founder of Crabapple Communications, I’ve spent the past five years helping service-based businesses articulate their value in a way that connects with customers and drives meaningful growth.
​Early in my career, working for large corporations made me feel like just a cog in the machine. No matter how hard I worked, I couldn’t make a real difference. That frustration pushed me to strike out on my own when the opportunity arose. Now, I get to partner with businesses whose work I truly believe in—helping them clarify their marketing strategy and make a lasting impact.
My approach
What sets me apart is my ability to blend strategy with creativity, combining PR-influenced storytelling with marketing that is both authentic and effective.
After working with me, you’ll gain:
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Clarity in your marketing — you’ll know exactly what to do and why.
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A strategy that works for you — aligned with your values and strengths.
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Messaging that resonates — tailored to engage your ideal audience.
I don’t believe in one-size-fits-all solutions. Every strategy I develop is bespoke, ensuring that your marketing efforts feel natural, sustainable, and impactful.
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My Background
My ability to see the bigger picture makes me a strong strategist. I’ve always been fascinated by how different elements fit together—whether in storytelling, business, or marketing.
I studied French and German at the University of Oxford, where I explored the complexities of literature and history. My career began in European PR agencies, where I spent seven years mastering the power of storytelling in marketing.
After moving to the US in 2015, I became Head of Marketing at a hospitality technology start-up before founding Crabapple Communications. Since 2020, I’ve worked with service-based businesses to uncover the most effective marketing strategies tailored to their needs.
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Why crabapples?
I get asked this question quite a lot so I thought I would lay out my reasons. As a transplant from England, they are one of the few trees in Colorado's Front Range that reminds me of home. The crabapple is a resilient little survivor: in Golden the flora has to contend with snow, biting winds, blazing sun, and semi-arid conditions.
​Despite all this, the crabapple thrives, and moreover, it is a versatile plant with something to show off in every season. This is why I have five in my garden and chose to name my company after them. And I really like alliteration.
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Testimonials
“Georgina is a mindful and gifted collaborator who really knows her stuff when it comes to Branding Strategy and Marketing. Her ability to dive into another company’s psyche, learn the ropes about our key business, operations and key decision makers is masterful."
- Laine Discepoli, Merriman Wealth Management
“Georgina helped me find a clear path out of the confusion. She helped me clarify my brand and then she proceeded to create an actionable 6-month marketing plan. I got nuts and bolts, which is exactly what I needed to move forward. I’m so grateful and relieved!"
- Susan Van Note, Restore With Awareness
“I worked with Georgina on a large project for a rural hospital and was impressed with her work. She has wonderful attention to detail and a drive to get things done that is unparalleled. I highly recommend working with her."
- James Blain, filmMED