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The blog

Year one of COVID-19 – How has business and marketing changed?

So COVID-19 happened. We are now in a transition period and this year it will be fascinating to see which trends are here to stay.

We've now been in "COVID times" for six months and I'm establishing my new normal.

Any fundamental business change has a knock-on effect on how you market yourself. So, how do you flex your marketing and brand strategy?

Back in April, two Golden-based marketers and I teamed up to offer a discounted stimulus package to businesses. Companies still need it, so

I recently participated in a panel about business continuity hosted by Golden United.

I held a free teaching session for Jefferson County Business Resource Center to help small businesses approach marketing planning.

For the duration of this pandemic, three Golden marketing professionals have created a new way to help local businesses.

The main concern for firms right now is business continuity. Here are some examples of how companies are pivoting to provide inspiration.