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Blogs

6 days ago
3 min

The value of exceptional editing practices

As a business owner, you have a limitless need for content but not everyone has time to write, let alone edit everything.

17 viewsWrite a comment

Jul 1
1 min

Client case study: Rocky Mountain Elder Law website

Client case study detailing how I helped a local Golden elder law attorney develop a website that was straightforward and beautiful.

0 viewsWrite a comment

Jun 23
2 min

Tips and tricks for staying consistently productive with your marketing: Reviewing and reusing

Once you've published and promoted content, that shouldn't be the end of its life. Make sure you review and reuse what works.

3 viewsWrite a comment

Jun 16
3 min

Tips and tricks for staying consistently productive with your marketing: Keeping on track

One thing that marketing needs to be effective is consistency and there are some tricks to making sure you stay focused.

23 viewsWrite a comment

Jun 8
1 min

Mini-course: How to build an audience persona - aka buyer persona or avatar

A 30 minute course on how to build an audience persona or avatar and why you should take the time to do so.

9 viewsWrite a comment

Jun 4
3 min

Tips staying productive with your marketing: Getting started

One thing that marketing needs to be effective is consistency. Here are some tricks to make sure you have a solid flow of new content

20 viewsWrite a comment

May 19
5 min

The two things you need to create content that connects and converts

Guest blog from Diane Pauley, a brand and content strategist who helps businesses say what they do.

55 viewsWrite a comment

May 12
2 min

Golden United Business Assistance Webinar

I recently participated in a panel about business continuity hosted by Golden United.

4 viewsWrite a comment

May 4
2 min

Free webinar: How to build a marketing plan during COVID-19

I held a free teaching session for Jefferson County Business Resource Center to help small businesses approach marketing planning.

48 viewsWrite a comment

Apr 21
5 min

Why inclusion matters and how to use your marketing to promote it

Inclusion is important in society and firms can be a force for it, if they want to. This blog goes into why it matters and how to foster it.

41 viewsWrite a comment

Apr 14
2 min

New offer: COVID-19 marketing stimulus package for Golden

For the duration of this pandemic, three Golden marketing professionals have created a new way to help local businesses.

5 viewsWrite a comment

Mar 30
1 min

Free webinar: Communicating in a time of Coronavirus

Free webinar to help small businesses navigate communicating during this Coronavirus pandemic.

37 viewsWrite a comment

Mar 24
1 min

A holding statement / quick operations update

I've been telling businesses that they should have an operations update so I'm taking a dose of my own medicine

8 viewsWrite a comment

Mar 19
3 min

The new normal – marketing and business continuity in a time of Coronavirus

The main concern for firms right now is business continuity. Here are some examples of how companies are pivoting to provide inspiration.

68 viewsWrite a comment

Mar 13
3 min

Handy online collaboration tools for small business teams now working from home

I wanted to share some apps that will make your life easier when trying to connect with your colleagues or teams if you’re newly apart.

4 viewsWrite a comment

Mar 6
4 min

How to build local SEO - social media

This blog is intended to help you understand how good social media activity can help improve the visibility of your website - ie rank higher

5 viewsWrite a comment

Feb 28
4 min

Creativity in question: How can I create great content?

There is no one way to create great content for your audience. Identify your creative strengths and align them with your business goals.

22 viewsWrite a comment

Feb 21
5 min

How to build your local SEO - directories

The internet is a big place but people still like to use local businesses for lots of things.

23 viewsWrite a comment

Feb 14
4 min

What are the most neglected areas in marketing, for small businesses?

There isn't one answer to this, as every business is different but there are some typical areas that get overlooked.

76 viewsWrite a comment

Feb 7
1 min

What are messenger bots and why do they matter?

In this video social media marketing expert Vala explains what Messenger bots are, and why small businesses should use them in 2020.

3 viewsWrite a comment

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