The blog

Branding can help women lawyers develop a distinctive presence that supports their professional goals, whether that means attracting new clients, strengthening their internal influence, or positioning themselves for partnership or leadership roles.

Some lessons from April 2026: 1) It's important to retain a robust sense of humor at all times. 2) It is critical not to leave important communications planning to chance. 3) Always consider whether the aliens will understand your brand. If you're intrigued, entertained, or just plain confused by the connection between these lessons, read my latest newsletter. Of course, the connection could just be in my head. Enjoy!

Merger and succession communications matter — both what you say, and when you say it.