The blog

Hot take: your marketing isn't broken. Your branding is. No amount of content, ads, or campaigns will land if you don't have a clear brand foundation underneath them. And Gartner agrees — in an age of AI and information overload, brand is one of the last levers companies have to stand out. This month's newsletter covers: - Why brand always wins over marketing - How to use summer downtime to refresh your marketing strategy - A FREE workshop on July 9th: AI, branding & marketi

It's hard to communicate the value of branding and brand strategy to skeptical people, but marketing doesn't work without it.

May was all about communication. I believe it’s not what you say that matters—it’s what your audience understands. The gap between those two can be surprisingly large. This month’s newsletter explores how being more intentional with our words can help our message truly land.