The blog

Breathe in while you read the following haiku: Petals on warm breeze, May hums soft with growing light. Spring sings her last song. And breathe out while you read it again. Feel better? Now we can concentrate on marketing. Read my May 2025 newsletter to find out my thoughts.

I don’t like StoryBrand. I just don’t. I have worked with clients who have been through the StoryBrand messaging process and then I’ve redone their messaging and rewritten their websites. The reason I don’t like StoryBrand is because it doesn’t go far enough. It's a good start to get business people thinking in the right way, and give a nice, reassuring framework, but I find it doesn't really deliver what a business needs.

How was April for you? Full of showers, or full of flowers? Was it challenging or rewarding? Sometimes in challenging times we need to double-down to get to the rewarding bits. Read my April 2025 newsletter to find out my thoughts.