How to get others in your company to care about the brand as much as you do
Do you sometimes feel like you’re the only one in your organization that cares about your brand? Here are some tips to change that.
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- 1 min
Crabapple Communiqués - May 2023 Newsletter
May - what a month! Lots going on but come what May...here we are again! Have a read of my May Newsletter to see what I've been up to.
- 1 min
Crabapple Communiqués - April 2023 Newsletter
April (snow) showers bring May flowers. If you were in Colorado this April, you get it. Have a read of my April Newsletter.
- 4 min
Customer Journey Part 3: Customer Retention
In this customer journey blog we’re going to be moving into the commonly neglected part of the customer journey – customer retention!
- 1 min
Crabapple Communiqués - March 2023 Newsletter
Have a read of my March Newsletter to see what I've been up to and Crabapple Communications has for you this month.
- 5 min
Customer Journey Part 2: Customer acquisition
This blog will cover just the initial stages of the customer journey – the bit that the sales team is most interested in!
- 1 min
Crabapple Communiqués - February 2023 Newsletter
February - the month of the doers. With only 28 days at our disposal, it focuses the mind on what can actually get done!
- 4 min
Why the customer journey is the key to getting inside your customers’ heads (Part 1)
Top tip - thinking about the customer journey is the ultimate hack to working out what the right marketing tactics are for you.
- 1 min
Crabapple Communiqués - January 2023 Newsletter
It's a new year! We all get a fresh start and can make 2023 our best year yet! Can you tell I'm trying to be optimistic?
- 5 min
January thoughts: Musings on the perils of goal-setting
January is the month when we pack away our decorations and think about the exciting potential of the year ahead. Let's set some goals!
- 2 min
Why consistency is key
Marketing is all about consistency. It’s about showing up and keeping on showing up.
- 1 min
Crabapple Communiqués - November 2022 Newsletter
We've nearly made it, we're nearly at the end of the year. Read my November newsletter to help you on your way.
- 1 min
Crabapple Communiqués - October 2022 Newsletter
It's the end of October, how did that happen? Spoiler alert - my October newsletter is NOT Halloween-themed. It IS apple-themed though.
- 1 min
Crabapple Communiqués - September 2022 Newsletter
I'm back and so is my newsletter! Read it to see how my summer went and what Crabapple has coming up.
- 1 min
Crabapple Communiqués - June 2022 Newsletter
June marks the middle of the year and it's a turning point. Not to get too hippie about it, but it's a time for movement and action....
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