Brand strategy
You want to be able to clearly articulate what makes you special, so that you are the obvious choice for your ideal client. Each of these packages is designed to ensure that you are clear on who you are, who your audience is, and how to talk to them.
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Option 1
When you need to fill in the gaps
Who it's for:
I have done some work on my brand strategy but have gaps that need attention.
How it works:
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01. Review: We begin with a thoughtful audit of any existing brand materials — mission, vision, values, tone of voice, and client personas.
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02. Refine: A 2-hour collaborative Zoom workshop to fill in the gaps, clarify your positioning, and deepen the foundation.
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03. Deliver: You’ll receive your refined brand strategy in writing, along with a video walk-through so you can revisit it anytime.
Timeframe: 2 weeks​
Investment: ​$1,950
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Carolyn Elges
Founder
Carolyn Elges Coaching
​I really enjoyed working with Georgina on my business branding. She helped me get clear about my business messaging, who my ideal client is and how to speak to them. Just to be clear I've done ideal client work several times before but not with this kind of depth and understanding. I highly recommend working with her.
Option 2
When you want a cost-effective new brand
Who it's for:
I want to start from scratch with brand strategy and I want to do some of the work myself.
How it works:
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01. Homework worksheets: You’ll complete a set of worksheets to bring your vision into focus — including your mission, vision, values, tone of voice, and competitor landscape.
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02. Workshops: Two 2-hour Zoom workshops:
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Session 1: Define your ideal client and create 2–3 additional detailed personas.
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Session 2: Shape your unique value proposition and craft 4–5 core brand messages.
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03. Deliver: You’ll receive a clear, written brand strategy document — plus a video walk-through to guide you through every element
Timeframe: 3-4 weeks
Investment: ​$3,450
Option 3
When you want a full new brand
Who it's for:
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I want to start from scratch with brand strategy and I want an expert to do it for me.
How it works:
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01. Discover: A 3–4 hour deep-dive workshop to uncover the heart of your business.
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02. Define: We craft a complete brand strategy, including:
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Mission, vision, values
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Tone of voice
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Competitor analysis
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Ideal client profile
2–3 client personas -
Unique Value Proposition
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4–5 core messages
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03. Deliver: We present your full brand strategy in a 1-hour session, with space for discussion and alignment — so you leave with clarity and confidence.
​Timeframe: 3-4 weeks
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Investment: $5,500
