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The blog

Is Your Branding Strong Enough?

Why a robust brand is crucial, how to create one that stands out, signs that yours might need work, and what to do if it does.

How to get others in your company to care about the brand as much as you do

Do you sometimes feel like you’re the only one in your organization that cares about your brand? Here are some tips to change that.

Helping a marketing agency level up through brand strategy, visual brand and marketing strategy

Day One is a marketing agency that specifically works with dentists. The founder of the agency wanted to level up the company.

How to work out what makes you special – your unique value proposition

It can be tough to work out what makes you stand out from the competition. Here are some steps to help you work out what makes you special.

Why listening is the key to discovering your brand’s soul - in conversation with a brand strategist

I wanted to talk to a brand strategist about what they do so I could help small businesses understand it better.

My brand archetype – The sage explorer

Usually, my blogs are about some finer point of marketing but I thought I’d write this about me to introduce myself a bit better.

Building your 2021 marketing plan - step one: Remind yourself why

A solid brand strategy is the foundation of everything else you do and is worth revisiting when you're building a marketing plan.

The two things you need to create content that connects and converts

Guest blog from Diane Pauley, a brand and content strategist who helps businesses say what they do.