1 minCrabapple Communiqués September 2021 NewsletterDid you make September a month to remember? Read my latest newsletter to find out what I've been up to this month and what ideas I've had...
3 minCrabapple Communiqués August 2021 NewsletterTo celebrate my 12th consecutive newsletter, I've done something a bit different. Check it out!
4 minMarketing strategyHow to create a marketing budget: a rough guideIf you’ve not put one together before, creating a marketing budget can feel like guessing. Here are some tips.
2 minCase study: Creating explainer videosKate Silburn of Rocky Mountain Elder Law wanted to develop a video to use on her website.
3 minMarketing strategyHow to work out what makes you special – your unique value propositionIt can be tough to work out what makes you stand out from the competition. Here are some steps to help you work out what makes you special.
1 minCrabapple Communiqués - June 2021 NewsletterJune is a month of renewal so here are some of the new things I've been trying this month.
2 minFinding the common thread; what to do if you don't want to niche down as a businessOne of the first things that I heard when I started my own business was "find your niche". That approach doesn't sit well with me.
6 minMarketing strategyWhy listening is the key to discovering your brand’s soul - in conversation with a brand strategistI wanted to talk to a brand strategist about what they do so I could help small businesses understand it better.