The blog

I’ve been mulling over and reading about this for a while, and this is my first stab at articulating how I will approach riding this wave. As the landscape changes, I’m sure my perspective and understanding will evolve rapidly. But this is a stake in the ground for mid-2025. Buckle up, it’s a big one.  

June has been a month of two halves - combining a surprising amount of rain, with blasting heat. It has also been a month of two halves for me personally. Read my newsletter to find out why.

Breathe in while you read the following haiku: Petals on warm breeze, May hums soft with growing light. Spring sings her last song. And breathe out while you read it again. Feel better? Now we can concentrate on marketing. Read my May 2025 newsletter to find out my thoughts.