4 minMarketing strategyBuilding your 2021 marketing plan - step five: Channel strategiesAs we enter the final months of 2020, it is time to start planning for 2021. Over the next several weeks, I’m going to be taking you...
1 minNovember edition of Crabapple CommuniquésNovember's newsletter is out and right on time before Thanksgiving! Sign up at the top of my blog to receive this every month.
3 minMarketing strategyBuilding your 2021 marketing plan - step four: Reviewing your context Keeping in mind the context is crucial because otherwise you’re just shouting through a megaphone at an audience that isn’t listening.
4 minMarketing strategyBuilding your 2021 marketing plan - step three: Setting goalsGoals are important because they give you something to aim for and therefore a direction to head in.
5 minMarketing strategyBuilding your 2021 marketing plan - step two: Who are you talking to?Creating your audience personas is part of the foundational work of any business plan, but they need to remain current.
5 minMarketing strategyBuilding your 2021 marketing plan - step one: Remind yourself whyA solid brand strategy is the foundation of everything else you do and is worth revisiting when you're building a marketing plan.
2 minMarketing strategyBuilding your 2021 marketing planIt is time to start planning for 2021. Over the next several weeks, I’m going to be taking you through building a marketing plan.
1 minHelping Golden property development company showcase both its family history and its future visionGolden-based property development company Mesa Meadows wanted a new brand look and website.