February may be short, but it offers a quiet momentum after the busy rush of January. It's a time for planning, setting the year’s structure, and exploring new ideas before the busy season arrives. What are you using this month for?
I often find that marketing can hold an odd position in businesses. At the same time, it’s the fall guy when things don’t work across the board, and it’s seen as “fluff”. So what is marketing's role in 2026?
I owe you an apology for this introduction: earlier this week I wrote something inspired, but Wix didn’t save it and now it’s gone. It’s the 527th day of January, I’m exhausted, and rather than give you a pale imitation, I’ll step aside and let you read the rest in peace.
