The blog

Everyone wants to know how to stand out. The problem with being a professional services business is that what you offer is probably the same as what many of your competitors offer. However, the difference lies in how you do it.

Are you terrified by AI, excited by it, resigned to it? And how about the current economic climate? Are you leaning into your marketing or easing off? Let's take a mid-year temperature check for 2025 with my July 2025 newsletter.

I’ve been mulling over and reading about this for a while, and this is my first stab at articulating how I will approach riding this wave. As the landscape changes, I’m sure my perspective and understanding will evolve rapidly. But this is a stake in the ground for mid-2025. Buckle up, it’s a big one.