4 minStart thinking about spring cleaning your marketing!With spring in the air, and longer evenings ahead for most of us, let’s start getting excited about marketing again.
1 minCrabapple Communiqués - March 2021 newsletterWhether you've been gamboling through the daffodils or trudging through the snow this month, here are some marketing tools.
7 minDesign secrets for small businesses – in conversation with a graphic designerI wanted to talk to a graphic designer about what they do to help small businesses understand it better. Here is my conversation with Gili.
4 minHow to use keywords for a website – the basicsKeywords aren’t just for blog posts, they’re also helpful in planning out your website pages and on-page content.
1 minMarketing strategyCase study: The Clothes MineThe Clothes Mine is a Wheatrige-based consignment store. After closing its Golden store, the Clothes Mine wanted to grow its online business
1 minCrabapple Communiqués - February 2021 newsletterI find February an uninspiring month so this month's intro may not be the most exciting thing you've ever read, but hopefully, the...
3 minHow to "convince" people you're worth their time (Hint: you shouldn't have to)One thing that many small business owners struggle with, particularly women, is the concern that people won’t take them seriously.
4 minContent marketingHow to write a case study - that will blow their socks off!Case studies are marketing gold - find out how to write a great one.
6 minContent marketingHow do you use keywords in blogs?Copywriting for the internet is a delicate balance between getting your point across, writing well for people, and being found by Google.