I don’t like StoryBrand. I just don’t. I have worked with clients who have been through the StoryBrand messaging process and then I’ve redone their messaging and rewritten their websites. The reason I don’t like StoryBrand is because it doesn’t go far enough. It's a good start to get business people thinking in the right way, and give a nice, reassuring framework, but I find it doesn't really deliver what a business needs.
How was April for you? Full of showers, or full of flowers? Was it challenging or rewarding? Sometimes in challenging times we need to double-down to get to the rewarding bits. Read my April 2025 newsletter to find out my thoughts.
