Crabapple Communiqués - January 2025 Newsletter
- Georgina

- Jan 31, 2025
- 1 min read
Are you asking yourself if you really need a marketing strategy? The answer, is yes, always yes. And I would say that even if it wasn't my business.
Read my January 2025 newsletter to find out my thoughts. Also, click on the image to read it in full.
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Love the confidence here — and honestly, you're right, a marketing strategy is non-negotiable even when things feel chaotic. I find that a lot of my best planning comes from just playing around with different angles until something clicks, kind of like how the choicer voicer game lets you experiment with different voices and styles until you nail it. It's a fun reminder that strategy doesn't have to be stiff — sometimes it's about finding the right rhythm. Off to read the full newsletter now!
Really enjoyed this—your point about always needing a clear marketing strategy feels spot on. I also use tools like ScannedMaker to quickly turn scanned documents into editable digital files, which helps keep marketing notes and planning materials organized.