Crabapple Communiqués - August 2026 Newsletter

If you've felt whiplash from the AI news cycle lately, it's because there's a lot going on. According to Gartner's Hype Cycle, we've zoomed past the Peak of Inflated Expectations and we're currently hurtling into the Trough of Disillusionment.

In my latest newsletter, I try to take a step back and get some perspective on the whole generative AI thing and what it means for marketers in this morning. Hopefully it will help you keep your calm.

And next time an AI headline sends your adrenaline spiking, take a breath. This too shall pass.

Let’s take a look my August 2026 newsletter. Also, click on the image to read it in full.

Sign up to receive my newsletter each month.