Helping solo and small law firms thrive through strategic marketing
You built your practice to help clients navigate complex legal challenges. But when it comes to marketing your firm, you're stuck guessing what will actually work.
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You deserve marketing that works as hard as you do.
Why marketing isn't working for you
Does this sound familiar?
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When you started your firm you DIYed everything and it feels like it's not working any more.
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You hire someone to redesign your website or create content, but there's no overarching strategy connecting it to business goals.
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You try a few tactics—maybe Google Ads, maybe LinkedIn or Facebook posts—but without consistency or integration.
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Results feel random. You stop investing because you can't see the ROI.
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The problem isn't that marketing doesn't work for law firms. It's that fragmented, reactive marketing doesn't work for anyone. What you need is an approach to marketing that reflects how you actually practice law: thoughtfully, purposefully, and with your clients' best interests at heart.
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Our approach to legal marketing
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We understand the legal profession. We've worked with estate planning attorneys, litigation firms, and IP lawyers. We know the ethical constraints you navigate, the competitive pressures you face, and the nuanced trust-building required in legal services.
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We see marketing as a partnership, not a vendor relationship. We don't disappear after delivering a plan. We work alongside you as an extension of your team, adapting as your firm evolves.
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We start with strategy, always. Tactics without strategy are just noise. We help you get clear on where you're going before we start building anything.
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We care about doing marketing the right way. We build brands and marketing approaches that reflect your values, serve your clients well, and feel authentic to who you are as a firm.
How we work with legal firms
Branding
We offer one-off branding as part of The Alkimie Collective, a strategy-first brand and marketing collective. Working with expert graphic designers, website developers and copywriters, we help companies to uncover their brand identity and transform how they show up in the world.
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Marketing strategy
You know your audience best, so we will help you identify the most effective ways to reach and speak to them. We craft one-off comprehensive marketing plans that provide a solid foundation for growth.
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Fractional CMO
You want to grow your business and work with the right clients, without worrying about marketing. You deserve a bespoke approach that truly reflects your brand while driving growth, managed by a team that feels like an extension of your business.
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​I cannot say enough about Georgina! Georgina was hired as my law firm's fractional CMO and she has exceeded our expectations. She created a fresh marketing strategy that was tailored to our goals. She's responsive and reliable. I highly recommend Georgina for anyone looking to elevate their business.
I wanted thoughtful marketing support that aligned with my mission and Georgina quickly understood my vision. Her ongoing support over the years has steadily brought in new client inquiries, increased website visits, and strengthened my presence in the community.
I used Crabapple Communications when I was making a big career pivot and going out on my own to find clients. I had been struggling. Georgina designed a mini workshop because I wasn’t ready or in need of her full service option yet. It was a great investment for me to work with her early on and expect I’ll work with her again as my business grows.
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