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  • Writer's pictureGeorgina

Five (mostly free) AI tools I love to use for marketing

Updated: Nov 27, 2023

In today's fast-paced world, and particularly in marketing, staying ahead of the curve often means embracing cutting-edge technology. Fortunately, there's a growing arsenal of AI-powered tools that can not only streamline your marketing work but also save you time and money.


Here are five AI tools that I absolutely love using in marketing tasks, and the best part is, most of them are available for free or at a minimal cost. This list is made by someone who spends a lot of time writing, in meetings, managing projects, and occasionally mocking things up for more proficient graphic designers to run with.


1. Grammarly: Proofreading, content editing

If you write a lot, and you’re not using Grammarly, you’re missing a trick. I don’t always agree with everything Grammarly recommends, but it can really help to have a second pair of eyes. If you want, you can also add the plugin to your gmail account and have it read your emails for spelling, grammar and tone.


2. Chat GPT: Research, brainstorming, writing, planning

Everyone is very excited about Chat GPT and I’ve gone into some detail about different areas it can be used in my "Three ways to use generative AI in marketing" blog in this series. There are other, specialized writing tools that charge – like Jasper and copy.ai which can give more nuanced tone of voice.


3. Fathom AI: Zoom recording, highlights, transcripts, summaries (not perfect but a good reminder)

When I was told about Fathom, I knew it would change my life (a little bit hyperbolic, but not much). If you have Zoom Pro, you get Fathom AI for free. If you start the recording when you’re on a call, it records the calls and transcribes it. It creates a Fathom AI page containing your recording, transcript and optional AI summary. You can also highlight particular sections of the call and assign actions directly on the page. From there, you can share the page with everything on, with whoever you want and they’ll have access to all of it. I love it because I can read faster than I can listen so I love skimming transcripts for the critical bits. And you don’t need to worry about taking as many notes! And if you’re using an existing audio or video, Otter.ai is great to get a transcription from.


4. Canva AI: Graphic design

For anyone who needs graphics but isn’t proficient in Illustrator, Canva is a god-send. It is also great for professional graphic designers who want to set things up for clients, with minimal opportunity for the client to ruin them. Now, Canva has a fun Text to Image AI tool that even free users can try. It means that if you can't find the perfect image to illustrate your blog - it can help!


Can you guess what the keywords were for this image?


5. Clickup AI: Project management

All the project management tools are upping their game at the moment with the introduction of AI but Click-up is my current favorite platform and its AI tools are pretty great. AI can now extract actions from documents, summarize meeting notes, create actions from them, and a whole lot more. It takes a lot of the tedium out of project management set-up and means you can focus on getting the thing done, rather than admin! I will caveat that this one is not free – it’s part of the $5/month package.


Are there any any AI tools you absolutely love? I've hears great things about Opus.pro when it comes to video editing and repurposing but I haven't tried it yet. Maybe I'll add it to this list.


This is the final in a series of blogs about AI in marketing:

Check out one of the others!



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