Brand & Marketing Strategy
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Pricing
Starter
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$35*
Mid
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$35*
Advanced
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$35*
The starter plan
​What you’ll get:
A brand and marketing strategy that will give you a solid start to your marketing
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Company tone of voice
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Key messages
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2-3 audience personas
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Goals and tangible objectives that align with your business strategy
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Marketing channels and associated strategies
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Suggestions for key performance indicators
What we'll do:
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An initial 2hr branding workshop
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Regular calls to go through each planning stage, between which I'll go away and create the next deliverable, for your review
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Once the marketing strategy plan is complete we'll have a presentation call + debrief
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Lidiane Mocko
CRM Growth Strategy
I reached out to Crabapple Communications because I wanted help to create a content calendar for the next 6 months. Georgina helped me to review our ideal client profile, my goals with the blog posts and the pain points of our clients.
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With her process, by the time we started talking about content for the next 6 months we had a strong foundation that allowed us to come up with a great content calendar.
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Now it is easy and fun to write the blog posts, because I have an outline ready and I have confidence that I am focused on the right type of content for my audience. I could not have done this on my own. Georgina's process and knowledge of marketing were crucial for this project.​
The big apple strategy plan
​What you’ll get:
A fully thought-out marketing plan executable that includes:
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Goals and tangible objectives that align with your business strategy
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Strategies and marketing channels
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Campaign ideas
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Suggestions for key performance indicators
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Suggested timings
What we'll do:
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An initial discovery call to scope out what you need and the size of your existing marketing operation.
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A 2hr marketing audit to review existing business and marketing assets including, but not limited to:
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business goals, objectives and strategies
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audiences
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brand strategy elements like mission/vision/values and key messages
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your top competitors
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product/services range.
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We’ll go away and create a marketing plan
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We'll have a presentation call + debrief
When I first started working with Georgina, I had done some of the work around identifying possible perfect clients/personas, my brand and my vision. But I felt stuck and couldn’t move forward. I kept getting confused because my “clients” seemed to overlap and I didn’t know who I was “talking” to. Every time I sat down to write a blog post or website copy, I found myself in inner overwhelm.
Georgina helped me find a clear path out of the confusion. She helped me identify an overarching “persona,” as well a several sub personas, and hone their specific messages, clarify my brand, values and vision, and then she proceeded to create an actionable 6-month marketing plan. I got nuts and bolts, which is exactly what I needed to move forward. I’m so grateful and relieved!​​
Susan Van Note
Restore With Awareness
The fruitful content strategy plan
​What you’ll get:
A content marketing strategy including:
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A 6 month plan and calendar
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Recommended topics and sample blog post titles;
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Keywords for your business
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Goals and suggested measurements;
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Content distribution ideas
What we'll do:
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An initial discovery call to scope out what you need
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A dive deep call to explore your business and discuss the existing overarching marketing strategy; your aims for content; your initial ideas for compelling content; existing marketing channels
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Research to deliver keywords for your business
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Your content strategy plan
