Strategy packages

Crabapple Communications - logo only.png

We love clients who are in it with us for the long haul, but if you're looking for a plan to get you started, here are our strategy packages.

 

All of these can be followed by us helping you deliver these plans. If you would prefer a more Do-it-Yourself approach, there's a Crabapple approach for that too: DIY brand strategy package and DIY marketing strategy package.

Branding and marketing strategy:

The starter plan

What you’ll get: A brand and marketing strategy that will give you a solid start to your marketing

  • Mission/vision/values statements

  • Company tone of voice

  • Key messages

  • 2-3 audience personas

  • Goals and tangible objectives that align with your business strategy

  • Marketing channels and associated strategies

  • Suggestions for key performance indicators

 

What I'll do:

  • An initial 2hr branding workshop

  • Regular calls to go through each planning stage, between which I'll go away and create the next deliverable, for your review

  • Once the marketing strategy plan is complete we'll have a presentation call + debrief

The big apple strategy plan

Marketing strategy:

What you’ll get: A fully thought-out marketing plan executable that includes:

  • Goals and tangible objectives that align with your business strategy

  • Strategies and marketing channels

  • Campaign ideas

  • Suggestions for key performance indicators

  • Suggested timings

 

What I’ll do:

  • An initial discovery call to scope out what you need and the size of your existing marketing operation.

  • A 2hr marketing audit to review existing business and marketing assets including, but not limited to:

    • business goals, objectives and strategies

    • audiences

    • brand strategy elements like mission/vision/values and key messages

    • your top competitors

    • product/services range.

  • We’ll go away and create a marketing plan

  • We'll have a presentation call + debrief

Written content:

The fruitful content strategy plan

What you’ll get: A content marketing strategy including:

  • A 12 month plan and calendar

  • Recommended topics and sample blog post titles;

  • Keywords for your business

  • Goals and suggested measurements;

  • Content distribution ideas

What I’ll do:

  • An initial discovery call to scope out what you need

  • A dive deep call to explore your business and discuss the existing overarching marketing strategy; your aims for content; your initial ideas for compelling content; existing marketing channels

  • Research to deliver keywords for your business

  • Your content strategy plan

If you'd like help with your strategy but these packages aren't quite right, get in touch anyway - georgina@crabapplecomms.com