Strategy packages

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We love clients who are in it with us for the long haul, but if you're looking for a plan to get you moving, here are our strategy packages.

 

All of these can be followed by us supporting you to deliver these plans. If you would prefer a more Do-it-Yourself approach, there's a Crabapple process for that too: DIY brand strategy package and DIY marketing strategy package.

I also offer ad-hoc consulting sessions on an hourly basis to work through what you need. I charge $150 per hour for my Crabapple Consults, and will only charge for the time we use.

Branding and marketing strategy:

The starter plan

What you’ll get: A brand and marketing strategy that will give you a solid start to your marketing

  • Mission/vision/values statements

  • Company tone of voice

  • Key messages

  • 2-3 audience personas

  • Goals and tangible objectives that align with your business strategy

  • Marketing channels and associated strategies

  • Suggestions for key performance indicators

 

What we'll do:

  • An initial 2hr branding workshop

  • Regular calls to go through each planning stage, between which I'll go away and create the next deliverable, for your review

  • Once the marketing strategy plan is complete we'll have a presentation call + debrief

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When I first started working with Georgina, I had done some of the work around identifying possible perfect clients/personas, my brand and my vision. But I felt stuck and couldn’t move forward. I kept getting confused because my “clients” seemed to overlap and I didn’t know who I was “talking” to. Every time I sat down to write a blog post or website copy, I found myself in inner overwhelm.

 

Georgina helped me find a clear path out of the confusion. She helped me identify an overarching “persona,” as well a several sub personas, and hone their specific messages, clarify my brand, values and vision, and then she proceeded to create an actionable 6-month marketing plan. I got nuts and bolts, which is exactly what I needed to move forward. I’m so grateful and relieved!

Susan Van Note, Restore With Awareness

The big apple strategy plan

Marketing strategy:

What you’ll get: A fully thought-out marketing plan executable that includes:

  • Goals and tangible objectives that align with your business strategy

  • Strategies and marketing channels

  • Campaign ideas

  • Suggestions for key performance indicators

  • Suggested timings

 

What we’ll do:

  • An initial discovery call to scope out what you need and the size of your existing marketing operation.

  • A 2hr marketing audit to review existing business and marketing assets including, but not limited to:

    • business goals, objectives and strategies

    • audiences

    • brand strategy elements like mission/vision/values and key messages

    • your top competitors

    • product/services range.

  • We’ll go away and create a marketing plan

  • We'll have a presentation call + debrief

I reached out to Crabapple Communications because I wanted help to create a content calendar for the next 6 months. Georgina helped me to review our ideal client profile, my goals with the blog posts and the pain points of our clients.

With her process, by the time we started talking about content for the next 6 months we had a strong foundation that allowed us to come up with a great content calendar.

Now it is easy and fun to write the blog posts, because I have an outline ready and I have confidence that I am focused on the right type of content for may audience. I could not have done this on my own. Georgina's process and knowledge of marketing were crucial for this project.

Lidiane Mocko, CRM Growth Strategy

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Written content:

The fruitful content strategy plan

What you’ll get: A content marketing strategy including:

  • A 6 month plan and calendar

  • Recommended topics and sample blog post titles;

  • Keywords for your business

  • Goals and suggested measurements;

  • Content distribution ideas

What we’ll do:

  • An initial discovery call to scope out what you need

  • A dive deep call to explore your business and discuss the existing overarching marketing strategy; your aims for content; your initial ideas for compelling content; existing marketing channels

  • Research to deliver keywords for your business

  • Your content strategy plan

 

If you'd like help with your strategy but these packages aren't quite right, get in touch anyway - georgina@crabapplecomms.com