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Strategy packages

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We love clients who are in it with us for the long haul, but if you're looking for a plan to get you moving, here are our strategy packages.

 

All of these can be followed by us supporting you to deliver these plans. If you would prefer a more Do-it-Yourself approach, there's a Crabapple process for that too: DIY brand strategy package and DIY marketing strategy package.

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I also offer ad-hoc consulting sessions on an hourly basis to work through what you need. I charge $150 per hour for my Crabapple Consults, and will only charge for the time we use.

Branding and marketing strategy:

The starter plan

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What you’ll get: A brand and marketing strategy that will give you a solid start to your marketing

  • Mission/vision/values statements

  • Company tone of voice

  • Key messages

  • 2-3 audience personas

  • Goals and tangible objectives that align with your business strategy

  • Marketing channels and associated strategies

  • Suggestions for key performance indicators

 

What we'll do:

  • An initial 2hr branding workshop

  • Regular calls to go through each planning stage, between which I'll go away and create the next deliverable, for your review

  • Once the marketing strategy plan is complete we'll have a presentation call + debrief

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When I first started working with Georgina, I had done some of the work around identifying possible perfect clients/personas, my brand and my vision. But I felt stuck and couldn’t move forward. I kept getting confused because my “clients” seemed to overlap and I didn’t know who I was “talking” to. Every time I sat down to write a blog post or website copy, I found myself in inner overwhelm.

 

Georgina helped me find a clear path out of the confusion. She helped me identify an overarching “persona,” as well a several sub personas, and hone their specific messages, clarify my brand, values and vision, and then she proceeded to create an actionable 6-month marketing plan. I got nuts and bolts, which is exactly what I needed to move forward. I’m so grateful and relieved!

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Susan Van Note, Restore With Awareness

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The big apple strategy plan

Marketing strategy:

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What you’ll get: A fully thought-out marketing plan executable that includes:

  • Goals and tangible objectives that align with your business strategy

  • Strategies and marketing channels

  • Campaign ideas

  • Suggestions for key performance indicators

  • Suggested timings

 

What we’ll do:

  • An initial discovery call to scope out what you need and the size of your existing marketing operation.

  • A 2hr marketing audit to review existing business and marketing assets including, but not limited to:

    • business goals, objectives and strategies

    • audiences

    • brand strategy elements like mission/vision/values and key messages

    • your top competitors

    • product/services range.

  • We’ll go away and create a marketing plan

  • We'll have a presentation call + debrief

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I reached out to Crabapple Communications because I wanted help to create a content calendar for the next 6 months. Georgina helped me to review our ideal client profile, my goals with the blog posts and the pain points of our clients.

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With her process, by the time we started talking about content for the next 6 months we had a strong foundation that allowed us to come up with a great content calendar.

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Now it is easy and fun to write the blog posts, because I have an outline ready and I have confidence that I am focused on the right type of content for may audience. I could not have done this on my own. Georgina's process and knowledge of marketing were crucial for this project.

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Lidiane Mocko, CRM Growth Strategy

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Written content:

The fruitful content strategy plan

What you’ll get: A content marketing strategy including:

  • A 6 month plan and calendar

  • Recommended topics and sample blog post titles;

  • Keywords for your business

  • Goals and suggested measurements;

  • Content distribution ideas

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What we’ll do:

  • An initial discovery call to scope out what you need

  • A dive deep call to explore your business and discuss the existing overarching marketing strategy; your aims for content; your initial ideas for compelling content; existing marketing channels

  • Research to deliver keywords for your business

  • Your content strategy plan

Fruitful content strategy plan

If you'd like help with your strategy but these packages aren't quite right, get in touch anyway - georgina@crabapplecomms.com

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