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Strategy coaching

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If you'd like to put together your own marketing strategy plans with guidance, these coaching-style packages are for you.

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Brand strategy coaching

Week1:

Mission/Vision/

Values statements

  • 2hr call including:

  • Building mission/vision/values statements together using worksheets

Week 2:

Audience personas

  • 2hr call including:

  • Reviewing mission/vision/values

  • Building your ideal client profile and audience personas together using worksheets

Week 3:
Competitor analysis & Unique Value Proposition

  • 2hr call including:

  • Reviewing audience persona work

  • Undertaking competitor analysis and creating your unique value proposition together using worksheets

Week 4:
Key messages and personality/tone of voice

  • 2hr call including:

  • Reviewing competitor analysis

  • Building key messages and identifying personality/tone of voice together using worksheets

Week 5:

Review call

  • 2hr call to review all work so far and answer any remaining questions

Carolyn Elges, CO

“I really enjoyed working with Georgina on my business branding. She helped me get clear about my business messaging, who my ideal client is and how to speak to them. Just to be clear I've done ideal client work several times before but not with this kind of depth and understanding. I highly recommend working with her."
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Marketing strategy coaching

Week 1:
Business and marketing goal-setting

  • 2hr call including:

  • Discussing business goals, business model and setting marketing goals together using worksheets

Week 2:
Audience review

  • 2hr call including:

  • Reviewing your audience and building out a picture of where they look for help and what they want from you using worksheets

Week 3:
Customer journey

  • 2hr call including:

  • Planning out a full customer journey from the moment they find you to when they become a loyal client - using worksheets

Week 4:
Strategy & tactics

  • 2hr call including:

  • Reviewing marketing goals and customer journey to identify the most important marketing channels and activities to reach your audience at each stage of the customer journey - using worksheets

Week 5:
Review call & setting measurements

  • 2hr call to review all work so far and discuss setting objectives against marketing activity

If you'd like help with your strategy but these packages aren't quite right, get in touch anyway - georgina@crabapplecomms.com

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