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Workshops

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Sometimes you just need a quick shot in the arm to get you going again. That's where our workshops come in. They are short, one-time sessions that will leave you re-inspired and revving to go.

Messaging workshop:

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What you’ll get:

  • Your Unique Value Proposition (UVP)

  • Key messages

  • An elevator pitch

  • A bio for you to use on LinkedIn & wherever you want

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What you'll need to do to prepare:

If you don't already have all the parts of your brand strategy articulated, you will need to do some homework. You should allocate around eight hours to complete this thoroughly. I will give you preparatory documents & worksheets to complete around:

  • Your audience and what problems you solve for them

  • Your competitors and what you do differently

  • What you offer and your strengths

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What we'll do together:

  • 2-3-hour workshop (remote or in-person)

  • Identify your UVP

  • Work out 3-5 key messages for you to communicate

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What I'll do:

  • Write up your UVP and key messages

  • Develop your elevator pitch and bio

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6-month blog plan workshop:

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What you’ll get:

  • Blog themes for 6 blogs including:

    • Title ideas

    • Blog content overview so you're ready to write

 

What we'll do:

  • 2-3-hour workshop (remote or in-person)

  • Establish clear goals for your blog content

  • Discuss what your company does and who it does it for

  • Brainstorm new topics for 6 blogs

  • Fill in a blog planner template together so you go away ready to put pen to paper

 

What you need to bring:

  • Some thoughts around what you want these blogs to achieve

  • A clear idea of who the audience is for your blog and what their challenges are

  • Any brand strategy work you've done - mission/vision/values etc.

  • An understanding of what has worked well on your blog in the past (if you're not starting from scratch)

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If you would like we to do more of the heavy lifting after the workshop, check out The fruitful content strategy plan package

I reached out to Crabapple Communications because I wanted help to create a content calendar for the next 6 months. Georgina helped me to review our ideal client profile, my goals with the blog posts and the pain points of our clients.

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With her process, by the time we started talking about content for the next 6 months we had a strong foundation that allowed us to come up with a great content calendar.

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Now it is easy and fun to write the blog posts, because I have an outline ready and I have confidence that I am focused on the right type of content for may audience. I could not have done this on my own. Georgina's process and knowledge of marketing were crucial for this project.

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Lidiane Mocko, CRM Growth Strategy

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If these workshops aren't quite right, get in touch anyway - georgina@crabapplecomms.com

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