What are messenger bots and why do they matter?
Today's blog comes directly from the mouth of my friend and fellow Golden-based marketer, Vala Vincent. Originally from Iceland, Vala is a social media marketing coach who helps online entrepreneurs, course creators and small business owners build up their business on social media.
Vala has over 5 years’ experience as a small business owner and went from being an award-winning photographer to helping business owners build up their online businesses. Her specialty is in using the tools social media gives us to build up a list and get clients all from the comfort of working in your pajamas!
One of her specialties is helping clients use Messenger chatbots on Facebook, which is a rapidly growing communications channel on the platform. Facebook currently has 2.45 billion monthly users and there are already 1.3 billion Messenger users, expected to grow to 2.4 billion by 2021.
It's also currently a really underused channel for businesses on Facebook - Facebook’s chatbots are used by just 1% of the businesses positioned on Facebook. If it's important for your business to be innovative and engage with customers in the most convenient way for them, this could be a valuable tool. So suffice to say that Messenger is an important channel for businesses to know about and decide if it should be part of their marketing toolkit.
If you're intrigued, watch Vala's video to understand what Facebook Messenger bots are, how they work and why they are important to small business marketing efforts.