The novel coronavirus pandemic has created enormous economic uncertainty. Your competitors may be scaling back marketing activities, or stopping altogether, which means the noise from other companies is going to be much quieter. This gives you an opportunity to meaningfully engage more with customers and prospects now and set yourself up for success in the future.
It can be tempting to stop doing marketing, particularly if your business is closed to customers, but people do want to support local businesses right now, and they will certainly want to be able to do business with you on the other side. If you can maintain relationships now, and be of service to your community, that is something that your customers will remember even after they can leave their homes again.
The ultimate COVID-19 marketing stimulus package
For the duration of this pandemic, three Golden marketing professionals have created a new way to help local businesses stay present in the community and gain huge exposure, with little to no up-front cost. Take a look at our package now or read on to find out more about the expert contributors.
Magazine sponsorship by Meg Smit
As the local publisher of Applewood Living and Golden Living, Meg is in the living room business, not the billboard business. These hyperlocal publications place your business front and center amidst positive, uplifting content and are mailed to the affluent influencers who live in Golden and Applewood.
She does this by partnering with residents, community and civic leaders of our community to provide them with their own exclusive, high-end monthly magazine that is ALL about their neighbors.
Social media by Courtney Sandora of GoSocial
A Golden resident and ten year veteran of the social media world, Courtney has helped clients large and small create content and manage their social accounts. In addition to creating conversations on brand pages, Courtney has helped clients receive buzz with influencers and traditional media.
While her wheelhouse is food and beverage, particularly whiskey, she's helped a variety of industries reach their customers and grow.
Written content campaigns by me, Georgina Miller from Crabapple Communications
My part of the package is to provide written content services such as articles, blogs and email campaigns. I have over a decade's experience in content marketing and public relations, working with clients in a variety of industries - from technology, to law and hospitality and with businesses both large and small. I help my clients find their voice and communicate with their audiences in a compelling and authentic way.
Take a look at the details of our marketing stimulus package and let us know what you’re interested in.