DIY strategy packages
If you'd like to put together your own marketing strategy plans with a little bit of guidance, these coaching-style packages are for you.
DIY brand strategy
Week1:
Mission/Vision/
Values statements
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1.5hr call to go through how to build these elements
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Worksheets to complete
Week 2:
Audience personas
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1hr call to go through how to create audience personas
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Review mission/vision/values
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Advice on resources to use to build out detail in personas
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Worksheet for client to complete on audience personas
Week 3:
Competitor analysis
Week 4:
Key messages and tone of voice
Week 5:
Review call
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1hr call to go through how to conduct a competitor analysis
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Review audience persona work
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Worksheet for client to compete
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1hr call to go through how to identify and write key messages, and develop a tone of voice
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Review competitor analysis
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Worksheet for client to compete
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2hr call to review all work so far
DIY marketing strategy
Week1:
Business and marketing goal-setting
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1.5hr call to go through how to set business goals, align strategy and set marketing goals
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Worksheets to complete
Week 2:
Marketing channel identification
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1hr call to go through how to identify the most suitable marketing channels
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Advice on resources to use to investigate marketing channels
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Review business goals, strategy, and marketing goals
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Worksheet for client to complete
Week 3:
Building campaigns
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1hr call to go through how to plan marketing campaigns and content strategy
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Review marketing channel identification
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Worksheet for client to compete
Week 4:
Setting metrics
Week 5:
Review call
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1hr call to go through how to set metrics that matter
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Review campaign ideas
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Worksheet for client to compete
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2hr call to review all work so far
If you'd like help with your strategy but these packages aren't quite right, get in touch anyway - georgina@crabapplecomms.com