Do it Yourself strategy plan packages

If you'd like to put together your own marketing strategy plans with a little bit of guidance, these are the packages for you.

DIY brand strategy

Week1:

Mission/Vision/

Values statements

  • 1.5hr call to go through how to build these elements

  • Worksheets to complete

Week 2:

Audience personas

  • 1hr call to go through how to create audience personas

  • Review mission/vision/values

  • Advice on resources to use to build out detail in personas

  • Worksheet for client to complete on audience personas

Week 3:

Competitor analysis

Week 4:

Key messages and tone of voice

Week 5:

Review call

  • 1hr call to go through how to conduct a competitor analysis

  • Review audience persona work

  • Worksheet for client to compete

  • 1hr call to go through how to identify and write key messages, and develop a tone of voice

  • Review competitor analysis

  • Worksheet for client to compete

  • 2hr call to review all work so far

DIY marketing strategy

Week1:

Business and marketing goal-setting

  • 1.5hr call to go through how to set business goals, align strategy and set marketing goals

  • Worksheets to complete

Week 2:

Marketing channel identification

  • 1hr call to go through how to identify the most suitable marketing channels

  • Advice on resources to use to investigate marketing channels

  • Review business goals, strategy, and marketing goals

  • Worksheet for client to complete

Week 3:

Building campaigns

  • 1hr call to go through how to plan marketing campaigns and content strategy

  • Review marketing channel identification

  • Worksheet for client to compete

Week 4:

Setting metrics

Week 5:

Review call

  • 1hr call to go through how to set metrics that matter

  • Review campaign ideas

  • Worksheet for client to compete

  • 2hr call to review all work so far

If you'd like help with your strategy but these packages aren't quite right, get in touch anyway - georgina@crabapplecomms.com

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