The blog

When I was thinking about what to put in this month's newsletter a couple of themes sprang to mind so I just decided to riff on them.

July is hot and so is my newsletter!

If you’ve not put one together before, creating a marketing budget can feel like guessing. Here are some tips.

It can be tough to work out what makes you stand out from the competition. Here are some steps to help you work out what makes you special.

One of the first things that I heard when I started my own business was "find your niche". That approach doesn't sit well with me.

I wanted to talk to a brand strategist about what they do so I could help small businesses understand it better.

So COVID-19 happened. We are now in a transition period and this year it will be fascinating to see which trends are here to stay.

With spring in the air, and longer evenings ahead for most of us, let’s start getting excited about marketing again.

The Clothes Mine is a Wheatrige-based consignment store. After closing its Golden store, the Clothes Mine wanted to grow its online business

A New Year is great for a fresh start and January 2021 is one that I've been particularly looking forward to.

January is a time to make plans and resolutions. That’s the easiest bit. What’s harder is starting and continuing as you mean to go on.

I know it's a new year but I'd like to spend one blog looking back at some of the highlights from 2020 so I hope you'll indulge me.

In this final installment of my blog series, I'm going to talk you through setting objectives and Key Performance Indicators (KPIs).

What we haven’t yet done is actually decided what content we’re going to create. I’m going to go through an example with you.

As we enter the final months of 2020, it is time to start planning for 2021. Over the next several weeks, I’m going to be taking you...

Keeping in mind the context is crucial because otherwise you’re just shouting through a megaphone at an audience that isn’t listening.

Goals are important because they give you something to aim for and therefore a direction to head in.

Creating your audience personas is part of the foundational work of any business plan, but they need to remain current.

A solid brand strategy is the foundation of everything else you do and is worth revisiting when you're building a marketing plan.

It is time to start planning for 2021. Over the next several weeks, I’m going to be taking you through building a marketing plan.