Why consistency is key
Marketing is all about consistency. It’s about showing up and keeping on showing up.
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- 2 min
5 ways to get inspired – How to come up with new content ideas
Coming up with new ideas for content consistently can be hard. Here are some places you can go for a little extra inspiration.
- 4 min
How to write a case study - that will blow their socks off!
Case studies are marketing gold - find out how to write a great one.
- 6 min
How do you use keywords in blogs?
Copywriting for the internet is a delicate balance between getting your point across, writing well for people, and being found by Google.
- 1 min
Crabapple Communiqués - January 2021 newsletter
A New Year is great for a fresh start and January 2021 is one that I've been particularly looking forward to.
- 3 min
Five tips to help you reach your goals and stick to your resolutions in marketing
January is a time to make plans and resolutions. That’s the easiest bit. What’s harder is starting and continuing as you mean to go on.
- 3 min
Building your 2021 marketing plan - step six: Creating your content
What we haven’t yet done is actually decided what content we’re going to create. I’m going to go through an example with you.
- 2 min
Free webinar video: How to pivot your marketing without throwing out your existing strategy
Any fundamental business change has a knock-on effect on how you market yourself. So, how do you flex your marketing and brand strategy?
- 3 min
Why I believe stories can change the world
I have always loved reading and now I am lucky enough to work in a career where I get to tell my clients' stories every day.
- 4 min
Building a blog strategy - A how-to guide
I recently met a copywriter and we got talking about blogs and the importance of having a blog strategy.
- 3 min
The value of exceptional editing practices
As a business owner, you have a limitless need for content but not everyone has time to write, let alone edit everything.
- 2 min
Tips and tricks for staying consistently productive with your marketing: Reviewing and reusing
Once you've published and promoted content, that shouldn't be the end of its life. Make sure you review and reuse what works.
- 3 min
Tips and tricks for staying consistently productive with your marketing: Keeping on track
One thing that marketing needs to be effective is consistency and there are some tricks to making sure you stay focused.
- 3 min
Tips for staying productive with your marketing: Getting started
One thing that marketing needs to be effective is consistency. Here are some tricks to make sure you have a solid flow of new content
- 5 min
The two things you need to create content that connects and converts
Guest blog from Diane Pauley, a brand and content strategist who helps businesses say what they do.
- 2 min
New offer: COVID-19 marketing stimulus package for Golden
For the duration of this pandemic, three Golden marketing professionals have created a new way to help local businesses.
- 4 min
Creativity in question: How can I create great content?
There is no one way to create great content for your audience. Identify your creative strengths and align them with your business goals.
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