1 minCrabapple Communiqués - March 2024 NewsletterAs anyone who works in marketing in the US knows, March in Women's History Month and March 8th is International Women's Day. So brands...
3 minBad reviews – why they are inevitable and what to do about themNo matter how hard you try, you're never going to please everyone. It's just a fact of life in the digital age.
1 minCrabapple Communiqués - February 2024 NewsletterFebruary 29th is an exciting day to send out my newsletter - it's a leap day!
6 minBrand management 101 talkIn October 2023, Stacey Stevens and I presented at Good Business Colorado's Level Up Academy. We wanted to approach both sides of taking...
1 minNewsletterCrabapple Communiqués - January 2024 NewsletterIt's time to look ahead and get going with whatever 2024 will be. Read my January newsletter to find out my thoughts.
4 minNavigating 2024: Predictions for busy CMOs and business ownersPredictions are a tricky business. You want to give just enough detail to be relevant and meaningful, but not too much specificity, in...
3 minWhy everyone needs a break.2023’s end-of-year missive is going to be in honor of resting. If you are tired but you feel guilty for resting, this is permission to.
1 minCrabapple Communiqués - November 2023 NewsletterHappy November! We're almost at the end of 2023. Here are a couple of bits and pieces to get you ready for 2024.
4 minBrand strategyIs Your Branding Strong Enough? Why a robust brand is crucial, how to create one that stands out, signs that yours might need work, and what to do if it does.